"What excites me about graphic design is the way that a viewer interprets a visual message and my ability to shape that experience. I enjoy the process of refining an idea to communicate a clearer message, and a decade of freelance experience has given me a deep appreciation of typography and traditional printing methods that informs even my digital work."
Ameet Hindocha
"For me, photography is all about editing. You start with the whole world and constantly strip elements away until you are left with the essence of an idea, controlled, framed and ready to communicate. It's also about my relationship with the subject – be that a person, space or object – and how I can share the experience of that with others."
Anna Hindocha